Perfume house appoints Grayling

Rasasi, an oriental fragrance company, has appointed Grayling as its communications agency across GCC. Founded in 1979, Rasasi Perfumes is a family owned business offering a range of products under the oriental and occidental lines, including sprays, perfumes, cosmetics and toiletries. Grayling will be responsible for developing strategic and integrated public relations and social media programme for Rasasi.

“As an agency that has been in the GCC for 30 years, we are excited to work with Rasasi, a brand with such a rich legacy in the region,” says Jonathan Shillington, Managing Director, Grayling. “We look forward to building their brand even further as they continue to grow and gain momentum across the markets.”