Pencell PR & Events won the top prize in the luxury watches and jewellery category at the Arab Luxury World Awards this week. Successful for the second consecutive year, Pencell won the award for its regional launch campaign for the IWC Schaffhausen Portofino Midsize collection.
IWC CEO & Brand Director Georges Kern & Karoline Huber respectively hosted the brand’s first ever ladies only fashion dinner in Dubai which had IWC Brand Ambassador, Adriana Lima as the guest of honour and Raya Abirached as Master of Ceremony. Only 70 ladies were invited to view the “Timeless Portofino” exhibition by Peter Lindbergh. Subsequently, guests enjoyed a fashion show by Lebanese designer Hussein Bazaza paired with IWC timepieces at the Salsali Private Museum.
“It is a very happy occasion for us when our work gets recognised in such a way,” says Ruba Farah, General Manager, Pencell PR & Events. “I would also like to say a special thanks to the IWC Team, especially Karoline Huber and Sara Yassine for being the best partners an agency could ask for. We look forward to more of these!”
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