OMD UAE partners with Pi Slice

OMD UAE announces its partnering with Pi Slice, the web-based social platform channeling funding for Micro-Finance Institutions (MFIs). This comes as part of the media agency’s Corporate Social Responsibility (CSR) activities and its continuous contribution to developing the region’s economies and improving the lives of its people. OMD UAE and Pi Slice have launched a ‘lending page’ to promote micro-lending opportunities to its stakeholders and the wider community. Individuals can view a list of micro-financed projects and provide support to the initiative of their choice.

Through this collaboration, OMD UAE and Pi Slice bring a unique proposition to the UAE, linking individuals who wish to invest with Pi Slice’s MFI partners in the region, which, in turn use the funds to provide micro-credit to their customers. Micro-lending allows individuals to build a sustainable future for micro-entrepreneurs, as well as a supportive ecosystem for development at the macro level.

“We’re delighted to have found common ground with Pi Slice,” says Nadine Samara, Managing Director of OMD UAE & Lower Gulf. “We share the vision of a brighter future for entrepreneurship, to help alleviate poverty, stimulate development and improve the lives of many. Supporting ambition is hugely rewarding for both individuals and organisations, so we hope many around us will join us in this endeavour.”