Aramex has appointed OMD to manage its digital media and communications, in order to support the expansion of its eCommerce offering – Shop and Ship. The online shopping delivery service allows users to purchase items from international websites and have them shipped to consumers living in 52 destinations worldwide. The service is not only proving popular in the GCC but is earmarked for further expansion on an international scale.
“As an e-business, we needed a partner who understands eCommerce as well as the role digital media and all its facets can play in advancing our business in the industry,” says Hassan Mikail, Global eCommerce Director, Aramex. “Moreover, we needed a strong global network that could support our aggressive expansion plans to connect growth markets around the world. We found that in OMD. Like us, they are a first-mover in that space and have demonstrated their performance over the years. Beyond their strong capabilities in digital media, they’ve demonstrated an impressive understanding of our business needs and the way forward for us.”
Nadim Samara, Managing Director of OMD UAE & Lower Gulf adds, “Nothing excites us more at OMD than the challenge to grow a brand and actively contribute to its success. Shop and Ship ticks a lot of boxes for us as it is a stimulating challenge. It is also that validation of the organisational structure we’ve implemented last year to enhance our agility and effectiveness.”