OMD appoints director of ideation and innovation

OMD has recruited Haytham Zoghby as its Director of Innovation. He will be tasked with leading and revitalising Ignition, the media agency’s innovation arm. Haytham started his career at Leo Burnett in Jeddah, working mainly on the P&G portfolio, Al Marai and Savola and moved to Dubai in 2007 to take the creative lead on DPG, Dubai TV, DEPE, Bel and ADIB, among others. Operating at the intersection of technology, media, consumer and creativity, Zoghby will leverage his expertise to elevate OMD’s Ignition offering across the region.

“OMD has long thrived on innovation and creativity so this appointment is a natural progression for us,” says Nadim Samara, Managing Director, OMD UAE & Lower Gulf. “In our first decade, we led with the launch of OMD Digital in 2006, Ignition in 2007 and Annalect in 2010, to name but a few. Bringing in the first senior creative talent in a media investment and consulting firm will allow us to further sharpen our thinking and execution, allowing our clients to enjoy an even higher multiplier effect on their media investments.”

Haytham Zoghby adds, “This move is a very exciting opportunity for me to make a real difference to OMD’s clients. This new environment, with its various disciplines, offers a wealth of data and research, as well as content creation, digital communications and social media capabilities.”