OMD adds to Jumeirah Group media brief

OMD has been selected by the Jumeirah Group as its Search Engine Marketing (SEM) agency. A competitive pitch resulted in the Omnicom Media Group-owned network adding the international SEM assignment to the media planning and buying contract that it already holds with the group.

“We value our partnership with OMD and were impressed by their digital capabilities in the previous above the line pitch,” says Ross McAuley, Vice President of Brand, Digital and Loyalty, Jumeirah Group. “It therefore made sense to invite them to the SEM pitch. They presented us with a compelling combination of technology and expertise, integrated with the rest of our media operations. With such a persuasive proposition, extending the scope of work on our business was the right decision for us.”

Nadim Samara, Managing Director, OMD UAE & Lower Gulf, adds “Many advertisers believe expertise only rests with specialist agencies but Jumeirah isn’t one of those. As an innovative and forward-thinking company, they’ve seen the value of an integrated expert offering and the efficiencies and synergies it brings. Adding performance and search marketing into the mix means that we are now in an even better position to positively and demonstrably impact their business results.”