Mindshare MENA wins Danone media account

Mindshare MENA has won the media duties across three Danone units – Alsafi Danone, Danone Nutricia and Danone Waters – for the year 2015, covering the GCC and Levant region. This follows a three-way pitch between Havas Media, Initiative and Mindshare MENA for the account, and marks the first time that the company has consolidated the media duties for its three businesses under one entity.

“The Danone media pitch was an extensive exercise that started in March, 2014, and it took us 10 months to finally select Mindshare as our media agency,” says Rizwan Ali, Integrated Marketing Communications Manager, Alsafi Danone. “Although the capabilities and talent from all three agencies were quite remarkable, it was Mindshare’s proposition that stood out versus others and proved to be the best fit in providing us the direction we needed in digital media, integrated strategic planning and value creation.”