MCN launches Transformers Program

Middle East Communications Network (MCN) has today launched its Transformers Leadership Development Program. The unique program – a first in the region for the media and advertising industry – is part of MCN’s aim to develop best-in-breed talent for its future leadership across its multi-agency, multi-location footprint in the MENA region.

The roll out follows a selection phase undertaken earlier this year, to identify MCN talent who have shown consistently high performance and future leadership potential. The 50 key performers selected and nominated to undertake the study program are drawn from 11 MCN agencies and will undergo a 10-month academically focused curriculum that provides a formal training structure built around the key pillar of creativity and strategic leadership.

“I am delighted to announce the launch of the Transformers program at MCN,” says Ghassan Harfouche, CEO, MCN. “It is a unique academic collaboration in the region and it is a testament to our belief in the future of our young talent. We are constantly striving to improve our human capital base and this investment in our most promising young leaders will now ensure that our clients are in the best of hands today and tomorrow. This program facilitates and enhances creativity and innovative thinking. In partnership with the Berlin School of Creative Leadership, we are laying the foundations for our next generation of success and I wish everyone on the program the best of luck.”