Loubna Elfakri joins Aziza Communications

Luxury lifestyle PR agency Aziza Communications has appointed Loubna Elfakri as Account Director. Having worked as in-house Communications Manager for fashion label Rami Al Ali for the past four years, Loubna brings with her an abundance of experience in the field of fashion communication and brand building. At Aziza Communications, Loubna will be responsible for PR strategy and overseeing key client accounts across the region.

“Having worked closely with Loubna over the past four years, we developed a great working relationship and she has long been considered part of our team,” says Jill Downie, Managing Director, Aziza Communications. “As a fashion-focused PR agency, a fully rounded understanding of the industry was essential for this role and with Loubna’s experience spanning everything from buyer relations and production to celebrity dressing and fashion show coordination, we are now able to offer a full consultancy service, on top of an excellent PR and digital package.”

Loubna adds, “As a client, Aziza Communications always impressed me with their detailed knowledge of the fashion industry and their dedication to the brand. It’s a beautiful opportunity that arose and I’m excited to contribute to the growth of the company and make a positive impact on our client’s brands.”