Chalk Media Group relaunches L’Officiel in Middle East
Jalou Media Group is excited to announce the international digital launch of lofficielarabia.com in October 2018, and the relaunch of the print edition, L’Officiel Arabia, in spring 2019.
One of the leading French luxury fashion titles for over 100 years, the L’Officiel brand is owned by Jalou Media Group, a family-owned business based in Paris and led by CEO, Benjamin Eymere. The relaunched Middle Eastern incarnation of the title will be published by Dubai-based agency, Chalk Media, headed by Managing Director, Sidharth Saigal.
A combined English & Arabic title, with 10 issues per year, L’Officiel Arabia will be distributed throughout the Middle East on an initial print run of 37,000 copies, and comprises an editorial mix of locally-produced and international content from more than 30 international L’Officiel editions.
With the debut of the digital platform in both Arabic and English, lofficielarabia.com is a fully-integrated digital newsroom offering consumers both local and international coverage of high fashion, beauty, accessories, art, travel and lifestyle, and joins the L’Officiel digital network, reaching millions of consumers across the globe.
“In the last 30 months, we have transformed a 100-year old media company into a digital lifestyle hub”, says Benjamin Eymere, CEO of Jalou Media Group. “We are reaching an audience of millions of people across the world by connecting curated lifestyle content from our presence in 30 international markets, making L’Officiel truly a global platform.”
Published in partnership with Chalk Media, the L’Officiel Arabia team will be led by Editor-in-Chief,Boba Stanic, who boasts a 15-year career in arts, culture and fashion in the Netherlands and the UAE. A highly regarded architect, with a successful design business in Amsterdam, Boba has collaborated with a variety of international designers, studios and museums throughout his multi-faceted career, and frequently speaks on a variety of art and culture seminars and workshops across the globe.
Joining him is Lucy Wildman, who will take on the role of L’Officiel Arabia’s Deputy Editor and Fashion Director. With a 20-year journalistic career in both the UK and the UAE, Lucy brings a wealth of experience in fashion, beauty, lifestyle and celebrity journalism to the title, having previously worked on some of the biggest weekly and monthly publications in the region, including Ahlan!, Architectural Digest, Conde Nast Traveller, Cosmopolitan, Harper’s Bazaar Arabia, Hello! Middle East, OK! Middle East, The Rake, Revolution and Scene.
“We are extremely excited about our association with Jalou Media Group and with the digital launch of lofficielarabia.com, followed by the print edition early next year”, said Chalk Media’s Managing Director, Sidharth Saigal. “L’Officiel Arabia is set to provide the Middle East’s digital consumer with an unrivalled insight into the latest regional and international luxury fashion and lifestyle news and features, as well as access to the global L’Officiel brand through it’s unique ‘cloud’ feature format available in both Arabic and English.”
