The Institute of Practitioners in Advertising (IPA) is launching its IPA Foundation Certificate across the Middle East and North Africa (MENA) region this week. The launch is being supported by a press campaign from Dubai’s Impact BBDO.
The IPA’s Foundation Certificate is an internationally recognised qualification that arms delegates with less than two years experience the knowledge to perform their roles. The content has been tailored specifically for the MENA region and involves approximately 30 hours of online learning, it will culminate with a formal exam taking place on November 12 in Dubai.
“As Dubai and the wider MENA advertising industry continue to grow as one of the leading global advertising hubs, there is an increasing need to attract and retain the best talent and ensure that they are armed with the skills to deliver stronger client relationships, better work and more profitable business,” says Michael Burns, Head of Export, IPA. “Through our research in the UK we have proof that investing in IPA qualifications helps agencies grow faster, have greater levels of income growth, have higher staff and client retention rates, and see more substantial revenue increases than their counterparts.”