M&C Saatchi PR has launched new influencer team, Influencer Squad. Influencer Squad is a global team that aims to develop strategies and programmes for clients and run its multi-channel, influencer campaigns globally. With its headquarters in London, and offices across seven markets, Dubai will serve as its regional office and will see Amy Brill, Head of PR at M&C Saatchi PR, lead the operations of the team’s regional office, while Meredith Brengle, Director at M&C Saatchi PR will head the team globally.
“All too often, in every market where we operate, we see influencers being used as a tactical and not a strategic tool,” says Chris Hides, Managing Director and Co-Founder, M&S Saatchi PR. “The Influencer Squad has been assembled to deliver best practice influencer campaigns. The team will develop campaigns that use influencers in the right way at the right time to deliver measurable commercial impact.”