Craig Munro, Senior Producer/Head of Event Production, Middle East for 20/20 Productions gives us his opinions on the future of media in the Middle East…
Name: Craig Munro
From: 20/20 Productions – Dubai.
Current job title: Senior Producer / Head of Event Production, Middle East.
When did you arrive in the UAE? I first came to the UAE in 2012 when 20/20 Productions started looking to the Middle East as a possible market.
Where did you work prior?
I have worked extensively in the UK whilst based in Scotland, managed multiple European projects and, in the past, was based in New York for a couple of years.
What were your first impressions of the media industry in the Middle East?
It’s an exciting time for the media industry in the Middle East, with the significance of interpersonal communication being valued, and the rapid expansion of the region on the world business stage.
Have these impressions changed much?
My initial impressions have not so much changed as been reaffirmed. Expo 2020 is obviously a key point in time where the media industry will come to the fore but, in general, I see a rapidly maturing market with the desire to be counted amongst the best as a world-leading player.
Tell us about your role with 20/20 Productions…
As Senior Producer, I am responsible for managing projects for our biggest clients and developing business wherever it may be found.
What challenges do you face?
In this fast-paced world, the biggest challenges are delivering unique, effective and creative solutions within increasingly tight deadlines and budgets.
What’s the most rewarding part of your job?
The most rewarding part of the job is seeing a project that has been gestating and growing over weeks and months come to fruition in a successful delivery.
What’s the most exciting thing to happen so far?
Personally, the most exciting thing has been the chance to work with some of my personal heroes; Steve Wozniak, Co-Founder of Apple, and Richard Branson of Virgin Group.
What do you think of the quality of media publications in the region?
I have seen a year-on-year evolution in the quality of all media use within the region.
What sets you apart from other industry professionals?
I’m very passionate about what I do, and I’m happy to roll up my sleeves and do what it takes to deliver a first class event every time. I like to fully understand a client’s vision, brand and values. I also enjoy learning about the latest technologies and applying them in the most effective, innovative ways.
Work calls via landline, mobile or both?
Landline (or mobile if you’re in my address book!)
What’s your most overused saying?
Being perfectly honest
Five things you can’t live without?
My children, iPhone, MacBook Pro, Coca-Cola and sleep!
If you weren’t with 20/20 Productions, what would you be doing?
Living in the high mountains of the world with skiing on the doorstep and spectacular climbing spots nearby.