hug partners with HMD Global

Dubai-based digital advertising agency, hug digital has signed an agreement with the exclusive licensee of the Nokia brand for phones and tablets, HMD Global. Founded in 2016, HMD Global aims to rebrand Nokia phones and tablets as well as plan for them to run on the Android operating system. The new partnership will see hug digital handle all marketing and communications activities for HMD Global across the MENA region by working on the brand’s social assets while providing content creation, community management, digital campaigns, reporting, research and web listening.

“Nokia is a truly iconic, globally recognised and trusted brand,” says Hussein M. Dajani, Chief Operating Officer, hug digital. “We are proud and honoured to be uniting with HMD Global as their communications partner across the MENA region as it begins this exciting new chapter for Nokia’s branded mobile phones and tablets.”