hug digital has secured the digital marketing account for American cable television channel, Home and Garden Network (HGTV). The 21-year-old channel specialises in creating content on home improvement, DIY, design, real estate and landscaping. hug will be utilising it’s digital expertise and insights to handle HGTV‘S new MENA website as well as its social presence, set to launch in the MENA region this year.
“We went into the pitch with a clear digital strategic vision of where HGTV needs to be as a brand,” says Hussein M. Dajani, COO, hug digital. “I can’t wait to implement the rollout, establish the HGTV brand in the MENA region and grow their business.”