Havas Worldwide Middle East appoints new General Manager

Havas Worldwide Middle East has promoted Bronson Smithson to the role of General Manager of its UAE operation, following the departure of Piero Poli. Previously Global Planning Director, Bronson brings over 16 years of experience with strategic brand development across five continents to his new role. As General Manager, he will work to further establish Havas Worldwide Middle East as a creative business partnership agency and build on the Havas global network to consolidate the newly integrated Havas village concept.

“I would like to congratulate Bronson on his new role,” says Rachid Mtaini, Middle East Regional Managing Director, Havas. “He is an experienced leader who knows our business extremely well. Bronson and his team will work alongside myself to foster the integration. I would also like to thank Piero Poli for his hard work over the past year and wish him all the best in his new endeavors.”

Bronson adds “I am thrilled to have this new opportunity and challenge. There has never been a better time to set our agency up for the future. We need to understand the importance of creativity for business as opposed to chasing awards or answering the next media and creative brief. Creativity should be at the core of our client’s business.”