Global communications agency, Grey Group has completed its acquisition of a majority stake in hug digital, an independent digital marketing agency. The acquisition aims to provide additional benefits from the digital technology and local expertise of hug digital to Grey Group’s clients from across the globe. The acquisition will also see Oussama Jamal and Tim Baker continue to lead the operations of hug digital as Chairman and CEO respectively, whilst working closely with Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, to set the overall strategic digital growth plan for the region.
“Grey Group’s acquisition of hug digital enhances our leadership position in the MENA creative and digital space,” says Nirvik Singh, Chairman and CEO, Grey Group Asia Pacific, Middle East and Africa. “It underscores Grey’s commitment to expand our offerings and deliver quality, value-added services to our clients.”