Grayling secures automotive brand

Global integrated communications agency, Grayling has been appointed as the communications agency for McLaren Automotive in the Middle East, Africa and Latin American region. McLaren is a British automaker and the manufacturer of luxury and high-performance sports and super cars. Grayling will be responsible for all McLaren’s communications objectives through strategic counsel and support to strengthen its PR footprint across the region.

“Grayling is very excited to work with such an innovative and legendary British brand like McLaren Automotive,” says Jonathan Shillington, Managing Director, Middle East, Grayling. “We will work closely with the McLaren team to provide strategic counsel and support the brand in achieving its communications objectives in the region.”