Grayling appoints Julio Romo to lead Digital Hub

Communications firm Grayling announced today the appointment of Julio Romo as Head of Digital within Grayling’s Middle East and Turkey operations. The hire is part of a series of initiatives that are underway to spur Grayling’s development as a digitally-enabled, global public relations consultancy with insights, ideas and rapid access to multi-channel solutions.

Romo brings over 15 years’ consultancy experience delivering insight, consultancy and training to clients operating in a range of sectors in markets around the world. His past clients have ranged from The Diamond Trading Company and the Organisation for Security and Cooperation in Europe (OSCE) to the King Abdullah University of Science & Technology (KAUST) and Abu Dhabi Tourism and Culture Authority. Romo will be based in Grayling’s Dubai office and will report to Loretta Ahmed CEO of Middle East, Turkey and Africa. In the newly created position, Romo will lead a team of digital media and creative design and production consultants that will bring fresh and dynamic campaigns to clients from across the region, breaking the mould in their digital media engagement strategies.

“Julio is a pioneering leader in the field of digital and his appointment represents a strategic move for Grayling,” say Loretta Ahmed, Grayling Middle East, Turkey and Africa CEO. “We are witnessing a huge surge in demands for digital PR and marketing activities amongst our Middle East client base. Building digital and investing further in the skills and expertise of our consultants is a core part of our development strategy in this region.”