Magna MENA appoints new CEO
MCN MEDIABRANDS has appointed Bassem Massoud to the role of CEO of Magna MENA. With over 17 years of experience in leadership positions, Bassem most recently held the role of Regional Managing Director. In his new role, Bassem will build strong relationships with clients focusing on transparency and outstanding business results. “I am very excited More Info »
Leo Burnett Dubai to represent Lenovo
Leo Burnett Dubai, part of Publicis Groupe has been appointed to represent Lenovo in the Middle East and Africa. Founded in 2009, the technology brand offers consumers a range of products from smartphones to laptops. Leo Burnett will provide strategic support to the team at Lenovo while collaborating to develop a long-term advertising strategy to More Info »
Zia Creative Network to represent Dubai Police campaigning initiative
Dubai-based advertising agency, Zia Creative Network has been appointed as the PR partner for the Dubai Police’s SPS voting campaign. The objective behind the massive voting campaign aims to deliver Smart Police Services to all the communities in the residential and commercial areas to save the public’s time and effort. Zia Creative Network will develop More Info »
UM MENAT appoints new CEO
MCN MEDIABRANDS has appointed Joe Nicolas to the role of CEO of UM MENAT. With over nine years of experience within the agency, Joe previously held the role of Regional Head of Research and most recently held the role of Head of Strategy. In his new role, Joe will lead the agency by driving growth, More Info »
Active DMC makes new promotions
Dubai-based agency, Active (Digital. Marketing. Communications) has promoted Lauren Brush and Stanislava Burianek to the role of Associate Account Directors. With a combined ten years of experience in public relations and communications, Lauren and Stanislava, and with four years within the agency, most recently held the role of Senior Communications Consultants. In their new roles, More Info »
Briar Prestidge International to represent Jessica Jarlvi
Dubai-based marketing, branding and reputation building agency, Briar Prestidge International has been appointed to represent Jessica Jarlvi in the UAE. After winning the Montegrappa Prize at the Emirates Festival of Literature, the thriller author signed a book deal and released her second book this year. Briar Prestidge International will handle all digital PR and integrated marketing solutions for Jessica Jarlvi More Info »
TishTash wins annual beauty expo
Dubai-based marketing and PR agency, TishTash has been appointed as the PR Partner Professional Beauty 2019. Set to take place on February 17 and 18, 2019 at the Festival Arena, the beauty trade expo showcases the best known hair, skin, make-up, nails and furniture brands every year. TishTash will be responsible for management of the show press office and communications and hosting of More Info »
Empyre Communications wins Japanese restaurant
Dubai-based full service agency, Empyre Communications has been appointed to represent Spheerz in the UAE. Founded by Ahmed Tahnoon, the homegrown concept offers contemporary Japanese dishes, inspired by the streets of Osaka with a modern take on classic dishes. Empyre Communications will provide integrated PR services and social media support for the restaurant concept in the More Info »
In-house or outsource? That is the question.
Alex Ionides, Managing Director, Silx offers his thoughts on the content marketing and how outsourcing can be beneficial. In reality, some projects are going to be better off in-house, some better off at an agency. The real challenge is deciding which will garner the best results in the long run – both in terms More Info »
In2 Consulting re-appointed to represent F&B conference
Dubai-based strategic corporate communications consultancy, In2 Consulting has been re-appointed by Bench Events to handle all PR and communications for the Global Restaurant Investment Forum (GRIF) 2019. Set to take place on February 25-27, 2019, at the NH Collection Grand Hotel Krasnapolsky, Amsterdam the forum aims to bring investors and restaurant leaders together to discover More Info »