GN Publishing has today launched Baby&Child magazine, a new title dedicated to all parenting topics ranging from pregnancy to pre-school in the UAE. From the team behind Aquarius, Baby&Child is available quarterly from leading retailers for AED 20, with exclusive distribution through Marhababy, Baby Souk, DB Babies and Mumzworld. The brand also has an active Mummy Morning events calendar, daily social media and will shortly launch www.babyandchild.ae.
“Since we launched the Aquarius Baby supplement in May 2014, our mums have been asking us for a magazine and website as they desperately want access to locally relevant parenting advice as well as real life stories and support from mums in the UAE,” says Louisa Wilkins, Group Editor, Baby&Child. “They loved how our Baby supplement was open, honest and supportive of new parents in the UAE and they wanted more of it… so here we are delivering their wishes!”
Katie Heskett, Associate Publisher, GN Publishing Women’s Lifestyle Group, adds “For the past two years, we have been talking to our Baby&Child audience, either through the pages of Aquarius Baby or at our monthly Mummy Mornings. We know what our readers want as we are engaging with them every month thanks to our active and engaged community of mums. With 80,000 babies born in the UAE every year, there is a lot of support needed for new parents and we’re excited that Baby&Child will be able to be part of their journey as a family.”