Smartphone app Facebook At Work has officially hit iOS and Android app stores. With the software still in the early stages of development, a select number of test companies are currently eligible to download the app. Significantly, while the app appears and works similarly to the public Facebook network, there will be no advertisements and no tracking or holding of user data. A key feature of the Facebook At Work app is ‘Groups’, which aims to replace the ever-growing and never-ending email lists amongst employees.
With the launch of this app, Facebook will be competing with several companies seeking the top spot for social networking in the workplace. Other such companies include IBM, who has already developed a workplace social-networking service called Connections; Microsoft, which acquired social-enterprise company Yammer in 2012 and Slack – an enterprise-collaboration tool that was most recently valued at approximately $1 billion.
The date for Facebook At Work being launched to a wider availability has yet to be confirmed.