expose-communications signs BEDOUIN

expose-communications has signed the PR account to handle London-based fashion label BEDOUIN in Dubai. Established in 2013, BEDOUIN is a contemporary womenswear label designed and curated by Central Saint Martins graduate Andraya Farrag.

“The team and I are very excited to launch BEDOUIN in Dubai,” says Dana Abdelhadi, Director, expose-communications. “The avant-garde brand is bringing London to Dubai this AW14, and with our experience in the fashion sector and strong relationship with the media and local influencers, we look forward to introducing this contemporary brand to the Middle Eastern market.”