Team TMN catch up with Aishah Yousef, Editor-in-Chief, En’Route Middle East, to get an insight into the newly launched UAE-based travel magazine En’Route Middle East…
When did the magazine launch?
The magazine publicly launched May 5, 2014, during the Arabia Travel Market Exhibition (ATM) in Dubai.
Explain the concept behind En’Route Middle East.
We at Ad Fusion Media wanted to produce a magazine for readers that showcased travelling from a real-life perspective. Several sections of the magazine are dedicated to personal travel experiences and the discoveries made by real people.
How did the idea come about?
The idea of En’Route Middle East came from a discussion between Ibrahim Obaid Al Naqbi, the CEO of Ad Fusion Media (and Publisher of En’Route Middle East Magazine) and myself. We were talking about how people are influenced by their experiences in worldwide travelling, and thought that producing a magazine which would allow people to enjoy and post their travel stories and adventures would be exciting for any reader.
How did you decide on design and what influenced this decision?
We got the initial design of the cover from our USA contributor, and it has taken inspiration from all the elements of nature, specifically the sea, mountains, sun and the sky.
How will En’Route Middle East stand out from other travel publications in the region? It’s the first magazine that beholds a realistic and genuine approach to providing current events and travel advice to its readers, by finding travel stories and adventures of people from all walks of life. It will stand out as a magazine with a heart and a human touch.
What are the main features of En’Route Middle East?
The magazine is broken down into the following: Editor’s Pick – A bold analysis of the Editor’s destination choice for the issue. Side Trip – An excursion incidental to a trip… this section brings out the best of tourism-worthy news of undiscovered places that any tourist could be interested in on a specific trip. Wanderlust – Tales of travels across the globe, with a focus on the UAE. Tasty Travels – Food and restaurant reviews. City Scenes – Rundown of the Metro… hotspots and places to wine, dine and unwind. Road Sign – Travel advice, facts and Q&A. Sweet Escape – Reviews of hotels, resorts and other accommodation options. Where to go Next – Your next tourist destination. Also included are sections called Tourism4U and ICONS, which feature iconic and inspirational personalities in the hospitality industry.
How can PRs get involved?
My inbox is open 24/7 (firstname.lastname@example.org) to receive all newsworthy travel articles from anybody who thinks that our magazine is a worthy venue for their press releases.
Are there any advertising opportunities?
Yes, we are open to it.
Where will the magazine be available?
En’Route Middle East will be published quarterly with an initial circulation of 10,000, and will be distributed throughout luxury hotels, trade centres, leading airlines, travel agencies and various tourism partners.
What can we expect to see in the future?
The second phase of the magazine is to increase our distribution copies and to produce a travel show under the name of En’ Route Middle East goes live, so watch this space!
For further information, visit www.enrouteonline.com