EIDEAL appoints CARA PR

CARA Public Relations has been appointed to handle all PR activities for EIDEAL, an innovative hair tool manufacturer and distributor. In May, the brand will showcase at BeautyWorld Middle East and EIDEAL’s products aim to revolutionise the hair industry with its creative and practical designs. CARA will be responsible for increasing awareness of, as well as developing, the EIDEAL brand across the region.

“I have long been a fan of EIDEAL products and I love the brand’s fresh-thinking and pioneering ethos, which fits well with the CARA PR philosophy,” says Maria Stapleton, Managing Director, CARA PR. “I am very much looking forward to helping enhance the brand awareness and promote EIDEAL’s growth and development.”