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At once responding to and actively promoting a renaissance in gentlemanly sophistication and style, The Rake meets the needs of a disenfranchised, elite (yet expansive) sector of the male population – one seeking to recapture the codes of classic men’s elegance. Catering to the reader alienated by ‘edgy’ men’s fashion magazines and insufficiently served by major male lifestyle titles, The Rake is aimed at the mature-minded gent who draws his sartorial inspiration from icons such as Cary Grant, Fred Astaire, the Duke of Windsor, Gianni Agnelli, Sean Connery, and their modern-day counterparts: giants of contemporary-classic style like George Clooney, Sir Paul Smith, Tom Ford, or Daniel Craig. The Rake’s priority is to provide a precise framework for classically elegant dressing.