Rykiel… Six letters that are as snappy as a slogan spelled out in strass. It is the emblem of a love story begun in the whirlwind of an extraordinary Spring, which continues to this day. In May 1968, Sonia Rykiel founded her label and opened a first boutique on the rue de Grenelle, in Paris. It is the story of a designer who, starting in 1962, created knitwear pieces for the boutique Laura and, in unraveling her own desires, made the pullover into the signature for her own style. It is the hallmark of a terribly Parisian, terribly Saint Germain style, for which the designer became not only an ambassadress but a living incarnation.
PR CONTACT
Shereen Saifudeen
Communication Manager
+971 4 455 6132
shereen.saifudeen@havasprme.com
HAVAS PR Middle East
Choueiri Building
1st Floor Al Sufouh 2 St.
Knowledge Village
P.O. Box 21448
Dubai, U.A.E
+971 4 455 6000
www.havaswwme.com