Across all media choices that exist today, only one is not subject to audience fragmentation – Out-Of-Home media. In today’s increasingly busy lifestyles only one trait links everyone together – we each leave our home and venture to places of work, study, worship or shopping. Out-Of-Home media (OOH) is any type of media that reaches the consumer outside of the home or office. OOH media reaches its audience as an element of the everyday environment. It interacts on a level that is self-selective based on the creative intent.
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