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Pure Gold Jewellers is the realization of a dream and the fulfilment of a vision: to create a brand that consistently delights the customer with excellence and innovation. It all began two decades ago in 1989, when Firoz Merchant, breathed life into an idea that took shape as the first Pure Gold Jewellers store.

Within a short period of time Mr. Firoz Merchant, with his high held vision and a wealth of experience in the bullion business expanded the Retail Network of Pure Gold. Mr. Karim Merchant, Managing Director and CEO of Pure Gold Jewellers, with his aggressive strategies and the support of his Father & Founder, Mr. Firoz Merchant, has continued the legacy of Pure Success, Pure Innovation & Pure Leadership.


Lisa Goerge
Iris PR