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The launch of Prada’s first fragrance in 2004 was one of the most eagerly anticipated perfume launches. Prada is a brand that rewrites the rules of fashion, respecting the classic traditions of quality and attention to detail, but mixed with a constant urge to move forward and experiment. This fusion of tradition, innovation and constant strive for perfection in materials and ideas make Prada unlike any other brand in the world of fashion. Prada Parfums keeps this spirit alive in the world of fragrances.

Helen Croft
Senior Communication Manager
+971 4 455 6123

HAVAS PR Middle East
Choueiri Building
1st Floor Al Sufouh 2 St.
Knowledge Village
P.O. Box 21448
Dubai, U.A.E
+971 4 455 6000