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Men’s Fitness aims to act as a first port of call, not only to men wishing to lead a healthier lifestyle, but to those wishing to lead a better life altogether. It is much more than just a fitness magazine, and incorporates lifestyle features, celebrity interviews, fashion and grooming. Providing a punchy and authoritative mix that truly encourages the reader to fulfill his life aims, the magazine reflects the lifestyle of Dubai’s urban male population in both content and design. Carrying detailed workout plans, revealing nutritional information, the latest fashion must-haves and interviews with top athletes and celebrities alike, Men’s Fitness is quite simply a must-read publication tailor-made to the region’s male population.