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The market-i journey began in Germany in 2007 when a team of seasoned research professionals came together to create an agency that could deliver and inspire their clients by answering marketing questions in a way that is intelligent, insightful, and actionable. We can deploy a broad range of segmentation techniques to help clients identify unique customer segments that can be targeted or developed. These include psychographic, behavioral, and needs based segmentation. The specific segmenting technique will vary but can include Discriminant analysis, factor analysis, cluster analysis, conjoint based cluster analysis, and CHAID.

Al Thuraya Tower 1
PO Box 502695
Dubai Media City
Dubai, UAE
+971 4 368 1660