For the past 20 years Gulf Marketing Review (GMR) has been the most authoritative and reliable information source for marketing professionals operating across the Middle East. An indispensable blend of robust analysis, meaningful insights and solid research, spanning a broad range of marketing disciplines, issues and product categories has kept GMR at the forefront of the region’s business media for two decades. GMR continually adds to its core editorial offering through a series of marketing-specific seminars and conferences. These include: the Gulf Effectiveness in Marketing Awards (GEMAS). The effie awards were launched in 2003; from 2009 the GEMAS effie Mena Awards, the only marketing business awards in the Middle East that recognise and applaud effectiveness and excellence in all aspects of marketing, was launched.