Bloomingdale’s opened Forty Carrots in 1975 to appeal to its fashion-conscious customers with low-calorie, healthy entrees served in an upbeat casual environment. To go along with its featured salads, sandwiches, homemade carrot and bran muffins, Bloomingdale’s unveiled a new dessert it had discovered in New England, “frozen” yogurt. It was an instant hit, becoming the restaurant’s #1 selling item, and remains so today 32 years later. The store estimates over 3.2 million servings have been enjoyed by legions of frozen yogurt connoisseurs, some of whom visit the restaurant four or five times a week.
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