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Crowned the ‘The Prince of Prints’, Emilio Pucci started his career in the late 1940s, bringing about a revolution in fashion trends with his now iconic fresh, colourful, free flowing, and trademark kaleidoscopic prints. Inspired by exotic cultures and by the natural landscapes of the Mediterranean, Pucci introduced a sophisticated fusion of colour – lemon yellows, bougainvillea pinks, frosted lilacs, azure blue, almond green – which became the hallmark of Pucci design.

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