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In 2005, Coty acquired the Chloé fragrance license. Launched in 2008, Chloé Signature quickly became a great success worldwide expressing the quintessence of what Chloé is: modern, chic and feminine. Two years later, in 2010, the brand has added the Love, Chloé franchise to its fragrance universe for a more sophisticated and grown-up woman. With the introduction of L’Eau de Chloé in February 2012, Chloé is more than ever one of the fastest growing and best-selling brands within the Coty portfolio.

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