alpha. is a monthly men’s lifestyle magazine covering topics such as fashion, sport/fitness, grooming, technology, motoring, food and health. Opinionated, practical, informative and entertaining, it is aimed at the 25 to 35-year-old aspirational male. More casual than higher-end men’s lifestyle magazines yet still knowledgeable about the variety of topics it covers, the magazine is also packed with useful how-to features and stories that are relevant and of interest to readers in the UAE. Up to date with popular culture, each issue also carries celebrity interviews and reviews of the latest music, films, books and games.