Create Content, a division of Create Media Group, has retained the exclusive communications account for Sheraton Grand Hotel, Dubai – an account that was first won in September 2015 and has been renewed for a further 12 months. Create will continue to be responsible for all communications for the luxury property including their campaign strategy, creation and management across all touchpoints. Developed in conjunction with the Abdulsalam Alrafi Group, the Sheraton Grand Hotel, Dubai was the first new–build opening for Sheraton in Dubai for over 30 years and houses 654 guest rooms, suites and premium serviced apartments.
“We are thrilled to have been retained by this prestigious hotel,” says Sarah Johnson, Director, Create Content. “This is the sixth Sheraton in the Emirates and the sixth Starwood property we’ve had the pleasure of working with.”