CNN’s Connect the World to go on tour

CNN’s flagship news and current affairs show, Connect the World with Becky Anderson, is taking to the road this month, for a month-long tour. Beginning in Cairo, the programme will head to Amman and Beirut, before ending in Istanbul.

In each location anchor Becky Anderson will present a range of live programming and feature content, including interviews and analysis of the issues that matter in each location and beyond. Topics will vary for each location, but will encompass breaking news as well as culture, society and politics. On the final day in each location the team will host a special segment called CNN Café, which will see Becky take the show to the people in a live broadcast on location.

A range of digital content supporting the programme will be found on the show’s blog page, www.cnn.com/connect, and CNN Arabic will be supporting the tour, publishing a range of related content for Arabic-speaking users on CNNArabic.com as well as via social media. Both CNN.com and CNN Arabic will be interacting with audiences, asking users to send in suggestions and pictures to guide the editorial content both on TV and online.

“There is so much to explore and discuss in each of these locations, and we also want to add a truly interactive element to these special programmes,” says Becky. “This is about democratising the narrative, hearing the voices from the region on the stories resonating here and beyond. It promises to be a fascinating few weeks in some of the world’s most vibrant cities.”

For further information, contact Kimberly Lobo at kimberly.lobo@ketchum-raad.com / +971 (0)4 425 8979