Cheil MENA wins with #BeFearless campaign
Cheil MENA and several other Cheil Global offices including HQ in Seoul, Germany, UAE and Russia, have been awarded for their contributions to the global #BeFearless campaign. #BeFearless is part of “Launching People”, an overarching campaign, in a search for innovative ideas that can demonstrate how powerful technology can be when it comes to solving real challenges that society faces. By using Samsung’s innovative VR technology to help people conquer their fears by simulating similar environments, the campaign was awarded Bronze in the PR category at The Spike awards; Asia’s oldest awards for excellence in creative communications and managed by Lions festivals.
The #BeFearless campaign also took a Gold Lovie in Mobile & Applications: Experimental & Innovation at The Lovies Awards as well as winning the People’s Choice award in that category. It also scooped up a Silver Lovie in Mobile & Applications: Best Practice category.
“Cheil MENA is proud to be recognised amongst its global Cheil Worldwide counterparts for work in new technology and digital application but more so, we are proud to be able to help create something that has the potential to do good for so many people trying to overcome their fears in life,” says Keesoo Kim, President and Head, Cheil MENA RHQ
