What’s On launches Good Morning Dubai

What’s On magazine has launched a new daily social media segment called ‘Good Morning Dubai’. Presented by Online Features Editor – Video, Tom Bushell, the content will be available on the publication’s Instagram Stories each morning from Sunday to Thursday and will detail everything an audience needs to know for that day in Dubai including news, new launches, concerts and great offers.

“In the ever-changing way that an audience consumes content, we felt that to have something bite-size in the morning that sets people up for the day would sit nicely in the Dubai market,” says Tom Bushell, Online Features Editor – Video, Motivate Publishing. Little bits of information people can use and be reminded of. The hope is that Good Morning Dubai will become a 60-second must-see watch for anyone looking to be in-the-know each day of the week.”


Catch Communications launches in the UAE

New communications agency, Catch Communications launches in the UAE. Founded by Injeel Moti, the agency has signed D1 Milano, The Face Shop and Horizon Hospitality as its first clients and will work to expand its reach across the UAE and wider Middle East region.

“Catch has been a dream I have been working towards for a while,” says Injeel Moti, Managing Director, Catch Communications. “We have been fortunate enough to have associated with notable brands in our infancy phase and look forward to continue delivering stellar work for all our clients in the months to come.”

PHD MENA expands into  Egypt

Dubai-based media and communications agency, PHD MENA has launched its Cairo office as part of its expansion plan across the Middle East. Egypt being its fifth location in the Middle East, the new office aims to offer strategic, digital and creative expertise and build on business partnerships with regional and international clients. The launch will see the appointment of Nour Eldin Saleh to handle operations in the Cairo office as General Manager bringing with him experience working with companies such as Starcom and Mindshare.

“PHD’s expansion into Egypt, our largest market in the Middle East to date, is a clear indication of how the region is transforming,” says Elda Choucair, CEO, PHD MENA. “While it has a rich heritage and thriving traditions, the country is rapidly progressing in terms of digital sophistication, both from a consumer and corporate standpoint. The time is right for PHD to capitalise on this shift and introduce ground-breaking approaches in media and communications. I am certain that, with Nour Eldin Saleh at the helm, we will provide new levels of media and business excellence to our clients.”


GraziaME.com goes live

Grazia Middle East has launched its new digital platform, GraziaME.com. The new website aims to deliver a mix of fashion, beauty, celebrity news and luxury content directly to its audience, complementing its print and social media channels for a complete 360 conversation. The new website will also feature a combination of editorial and ecommerce, with Grazia Shop that will enable readers to shop covetable curations by the Grazia team as well as host takeovers by a coterie of Instagram celebrities and selected brands.

The new website will be lead by Olivia Phillips, Deputy Editor of Grazia Middle East. She will oversee the content and contribute strategies for the growth of the digital platform.

“This is an emotional day for Grazia Middle East,” says Alison Tay, Editor-in-Chief, Grazia Middle East. “We’re so excited to offer our readers more ways to connect with and contribute to conversations about how we can all make a difference in the world and to extend the brand’s reach further in the GCC.”

Those Social Guys launches new network

Dubai-based social media and content house, Those Social Guys has launched new online platform, The Network. The Network aims to create and develop socially-focused and engaging content to be presented as well as distributed for brands across their target audience. The new platform will also provide data and insights to help understand brands and their social presence in order to reach their audience through a network of pages including, DXB Vines, My Dubai My City, Those Burger Guys and Those Food Guys.

“With times changing across the social, digital and publishing industries, we always aim to stay ahead of the curve,” says Samuel Turner, Managing Director, Those Social Guys. “Our new network is different from anything else in the region. Advertisers, influencers and content creators now have the ability to reach millions of people in their desired audiences and demographics. The previously near unreachable millennial and generation Z consumers are now just an enquiry away.”

Ampersand launches new website

Global marketing and talent consultancy, Ampersand has launched its new website, Ampersandglobal.com. The new interactive site details the company’s services of specialist learning and development, executive search, strategic advisory and M&A that is offered across Dubai, London, Hong Kong and Singapore.

‘’Our new interactive website captures all that Ampersandglobal.com does and the vibrant nature of the way we do it,” says Nick Clements, CEO, Ampersand. “It details all of the services that we offer and encourages people to respond and engage with the our rapidly growing business”

Empyre Communications launches in the UAE

New full-service PR agency, Empyre Communications launches in the UAE. Founded by Stephanie Farah, who previously worked with TOH PR and most recently with with Havas US across brands such as Ferrari, JW Marriot Marquis and Jumeirah Restaurant Group, the new agency aims to provide businesses with fully integrated PR services that work to aid long-term partnerships with clients. The agency will also bring together intuition and digital technology to empower its clients and transform the way communities relate to luxury brands. It has signed Parlour Boutique, Diva Brow and Kishmish as some of its first clients.

“Empyre has been an idea I have been developing in my mind for a while and I have finally assembled the dream team to see it to reality,” says Stephanie. “As a young, female millennial, I feel proud to have made such a decision at twenty-six years old. We are young, we are creative, we are social and we are driven! I am very excited to see what the future holds.”

New sports website set to launch in the region

Dubai-based consulting agency, Interact Events is set to launch SportIndustryInsider.com in February 2018. SportIndustryInsider.com is an online sports website that will focus on sports business news and content from across the UAE and Gulf region. The new platform will also include monthly newsletters to be sent to its database of influential figures in the industry.

The new launch will also see the appointment of Mark Lomas to the role of Editor, having previously worked with ESPN as Editor and as a journalist in the UK before moving to the UAE. Mark most recently worked with Sport360 as Digital Managing Editor. In his new role, he will be responsible for curating content for the website and working on strategies for the brand’s development across the region.

SportIndustryInsider.com, with its website and a monthly newsletter that reaches the major players in the Gulf’s thriving sports sector, is focused on stories around the business of sport,” says Mark Lomas, Editor, Sport Industry Insider. “From sponsorship deals to new sporting events, we will have our fingers on the pulse to provide news stories and in-depth features.”

MILLE goes live

New online magazine MILLE has gone live under the domain MilleWorld.com. Founded by Sophia Guellaty, previously Editor-in-Chief at Style.com Arabia, the online platform aims to deliver a new approach to tackling the Arab identity through art, travel, beauty, fashion, lifestyle, technology and wellbeing. The new online magazine – which is available in Arabic, English and French – will focus on youth culture in the Arab world and aims to break down tired clichés.

Frankie Hales PR launches in the UAE

New PR agency, Frankie Hales PR launches in the UAE. Founded by Frankie Hales, who most recently worked as PR Manager for Al Tayer Group, the agency has signed online shopping platform, Sprii.com as its first clients and will work to expand its reach across the UAE and wider Middle East region.

“Launching Frankie Hales PR is the perfect start to 2018,” says Frankie.  “Apologies for the ‘New Year, New You’ cliché but the New Year is as good a time as any to launch something new. I’m really excited about this new chapter!”