Account win – Page 89 – The Media Network

PAZ Marketing to represent Radius Group

February 16, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

PAZ Marketing has secured the PR management of Radius Group’s corporate division along with the consumer brands that come under the group, which includes Sushi Counter and Circle Café. Located across a variety of locations throughout the UAE, both Sushi Counter and Circle Café follow the motto of ‘love food, live well.’

“We are extremely excited to partner with such a prestigious group that includes brands known for quality and service within the region,” says Zeina Akkawi, Managing Director, PAZ Marketing. “The much appreciated restaurants under Radius Group are renowned for their friendly nature, as well as the touch and feel of home. Our team is thrilled to develop some great news for the brands in the coming months while offering the media and consumers some incredible updates.”

COPIA signs The Kooples

February 12, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

COPIA has been appointed to represent Parisian fashion brand The Kooples in the UAE. Established in 2008, The Kooples is an accessible luxury-clothing brand fusing both men’s and womenswear into one collection. With over 380 retail outlets globally, The Kooples focuses on perfect cuts, precious fabrics and edgy style.

“We are delighted to now be representing The Kooples,” says Rania El Sadek, Co-Founder and Managing Director, COPIA. “The Kooples is an incredible and dynamic brand that has gained international success in just over six years; we really look forward to paving the way for this prestigious brand within the Middle East.”

SocialEyez renews contract with Dubai Cares

February 11, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

As part of its CSR initiative, SocialEyez, a leader in social media analytics, engagement and marketing services, has renewed its contract with Dubai Cares for pro-bono social media services. SocialEyez originally partnered with Dubai Cares in 2013, following a Twitter campaign, and under the renewed agreement, SocialEyez will support Dubai Cares in managing and growing its presence across the region’s social media platforms.

“It’s time that our success as an agency transcends into something socially consequential,” says Fadl Al Tarzi, CEO, SocialEyez. “There’s a term we use in our pitches a lot – social awareness – and it means that we’re acquainting audiences on behalf of a brand. When it comes to Dubai Cares, this term has more depth and much to offer. We’re not just reiterating the organisation’s cause; we’re bringing together a community, driving more consciousness and overall becoming a backbone to their goals.”

Tariq Al Gurg, Chief Executive Officer of Dubai Cares adds, “Community engagement is critical to our work and SocialEyez has contributed in building our presence in the realm of social media to raise awareness about our programs and initiatives. Every child has the right to quality primary education and through social media we are able to reach out to increasingly large numbers of supporters across the world, encouraging them to join in and support the movement towards universal primary education.”

Boguslavsky & Co signs The Weight Loss Show

February 9, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Digital and social media strategy agency Boguslavsky & Co has signed The Weight Loss Show in the UAE. Having taken on the popular annual Dubai event, Boguslavsky & Co will now conceptualise and develop its social media strategy in the countdown to the sixth annual two-day healthy lifestyle event, which will host expert speakers, talks, discussions, classes and presentations.

“It’s been over a year since launching Boguslavsky & Co in this region,” says Marianna Boguslavsky, Managing Director, Boguslavsky & Co. “After working with some high profile B2C and B2B brands, we are looking forward to working with The Weight Loss Show and bringing our strategy, social media and consumer trends experience to this partnership.”

Rawaj International partners with Sergat

February 9, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Dubai-based Rawaj International has signed a strategic partnership with Sergat, a specialist communications agency headquartered in Spain. The joint objective of Rawaj and Sergat is to lead specialist communications for tourism, hospitality, aviation and visitor attractions industries, offering professional PR and communications services across Europe, Asia and the MENA region.

“Rawaj International and Sergat are joining forces to extend their service reach across various borders,” says Lale Ansingh, Founder and Managing Director, Rawaj International. “Merging the expertise of both parties will be a recipe for definite success. With this partnership, we will be leveraging our market position to a new level.”

Marc Meister von Graffenried, Founder and Managing Director of Sergat adds, “The alliance and partnership between Sergat and Rawaj creates many synergies and benefits for the clients, both regional and international. Our vision is to position ourselves as the key specialist communications agencies for the tourism sector in the UAE and Middle East, as the region is rapidly developing with a strong projection for the future. Both parties understand leadership in quality terms, where we believe we can offer unique advantages and values to the interested companies.”

TishTash renews TheLuxuryCloset.com contract

February 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Online pre-loved boutique TheLuxuryCloset.com has renewed its contract with boutique agency TishTash for 2015. Having already worked together for two years, 2015 sees TheLuxuryCloset.com moving into a brand new office space, extending its men’s pre-loved offering and expanding its reach across the GCC and internationally. TishTash will continue to be responsible for implementing the media and PR strategy for the brand, the day-to-day press enquiries and media communications, as well as a number of media events and brand partnerships.

“We are of course, very pleased to be renewing our contract with TheLuxuryCloset.com,” says Natasha Hatherall, Managing Director, TishTash. “We have worked extremely hard together for the past two years and have grown the brand quickly and effectively, helping to make the online boutique one of the most successful in the region. We look forward to what the future holds for this exciting company.”

Look Who’s Talking PR partners with Koita

February 8, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Dubai-based boutique agency, Look Who’s Talking PR, has teamed up with international premium foods and distribution company, Koita, to boost brand awareness for the products they import, focusing on GoCoCo Pure Coconut Water. As well as improving the brand reach of GoCoCo, Look Who’s Talking PR will also assist in creating a buzz around Koita-branded Organic Milk, which is due to hit shelves in the UAE later this year.

“We are so excited to have teamed up with Koita to help them spread awareness for their brand in the UAE,” says Lejla Charif, Director of Public Relations, Look Who’s Talking PR. “They have a great work ethos and are really dedicated to improving the healthy eating habits of families in the UAE, with the great tasting GoCoCo Pure Coconut Water and Koita Organic Milk set to revolutionise the beverage market.”

Mustafa Y. Koita, Founder and CEO of Koita adds, “As a new and fast growing company, Koita needed a firm that has solid experience, proven relationships, creative content experience and flexibility. Look Who’s Talking PR fit the bill and are set to exceed those expectations.”

Rawaj International secures Forrey & Galland

February 3, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Rawaj International has attained the communication management of luxury Parisian haute couture chocolate house, Forrey & Galland. Having affirmed its position as a trendsetter in the UAE’s confectionary industry with venues in Dubai Festival City, Mercato Shopping Mall and Abu Dhabi Mall, the brand’s flagship boutique in Dubai Mall offers deluxe chocolates and macaroons, as well as exquisite gift items varying from porcelains and crystals, to hand painted ceramics.

“We are very excited to partner with Forrey & Galland and delighted to promote this exclusive brand to chocolate aficionados in the region,” says Lale Ansingh, Managing Director, Rawaj International. “We are also thrilled to announce that Forrey & Galland has been making waves since it was invited to sell its delectable treats in Harrods, the lavish department store in the heart of London.”

Lotus Communications partners with Yogafest 2015

February 2, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Lotus Communications has partnered with Dubai Yogafest to promote Yogafest 2015 and handle its PR and marketing efforts as it returns to Dubai Internet City for the fifth year. Taking place from February 19-21, 2015, the yoga festival is held in support of Palestine Children’s Relief Fund (PCRF). This year’s Dubai Yogafest is expected to attract over 4,000 participants for two days of meditation, yoga, wellness sessions and healthy eating in the outdoor setting of the Dubai amphitheatre.

“We are very excited to be working with Lotus Communications,” says Elaine Kelly, Organiser, Dubai Yogafest. “Yogafest is the only festival of its kind in the Middle East so it’s really important to get the right message across. It is vital that everyone we work with understands the concept and ethos behind Yogafest, which is focused on sustainability and treading lightly on our planet.”

Seven Media secures Le Meridien and The Westin

January 29, 2015/0 Comments/in Account win /by Melissa Jean McWhirter

Seven Media has been appointed to handle all PR and media relations for both Le Meridien Mina Seyahi and The Westin Dubai Mina Seyahi Beach Resort and Marina. Following Le Meridien Mina Seyahi’s extensive 10-month refurbishment, Seven Media will now cover both Starwood Hotels, including all F&B outlets and events.

“Le Meridien Mina Seyahi and The Westin Dubai Mina Seyai Beach Resort and Marina are already very much a Dubai institution,” says Matt Slater, Director, Seven Media. “So, we’re thrilled by the challenge of crafting some brilliant news stories throughout 2015.