Brazen secures Glider Yachts

PR and content marketing agency Brazen has been appointed the UAE & UK PR partner for Glider Yachts, a modern British yacht manufacturer specialising in superyacht engineering. Glider Yachts uses cutting edge techniques to develop handcrafted superyachts that can travel faster than their conventional counterparts. Brazen’s PR for the company will involve a strategic and tailored approach to luxury, business and yachting media, appealing to ultra high net worth individuals.

“Glider is a daring and different yacht manufacturer, so it’s important we chose a daring and different PR partner that understands our ethos,” says Robert McCall, Managing Director, Glider Yachts. “PR is a key element to our strategy and we know that Brazen, with its passion for our product, coupled with a proven track record, will ensure Glider is the most talked about superyacht this year.”

Louise Jacobson, Managing Director, Brazen adds, “Gliders are cutting edge and created without compromise – a philosophy that very much mirrors our own. Brazen operates in the UAE and the UK, so we are perfectly placed to ensure Glider Yachts achieves the cut through and buzz it deserves in both regions.”

For further information, contact Georgina Scott at georgina@brazenpr.com / +971 (0)4 428 0939