Banking brand reappoints Spark Foundry

Spark Foundry, part of Publicis Media, has been retained as the official media agency for UAE-based banking brand, Emirates NBD. Spark Foundry will primarily focus on consistently articulating Emirates NBD’s ambition in the marketplace to grow as the most innovative bank in the UAE’s banking industry. The agency will also support what the brand is driving towards in context of its overall business goals.

“We are extremely honoured to have been given the opportunity to continue working with the Emirates NBD Group,” says Alain Brahamcha, CEO, Spark Foundry MENA. “As we look to take the Spark Foundry brand to the next level, it is imperative for us to be working with visionary brands such as Emirates NBD. We are all very excited as we embark on our next journey with the Emirates NBD Group.”