Entries by Melissa Jean McWhirter

TINT to launch in the Middle East

TINT – a social media aggregator used by 40,000 companies worldwide – is launching in the Middle East, marking its first expansion effort outside of North America. TINT will be the first social media hub in the Middle East to allow brands to collect and curate all social feeds and social hashtags from multiple networks, More Info »

Google launches new tool for display ad targeting

Google has released custom affinity audiences – which aims to give advertisers more flexibility in targeting users based on their interests across the Google display network. This builds on from the affinity audience segments which Google launched in 2013, allowing advertisers to target users across 80 set interests and demographics reflected by the individual’s search More Info »

Hotel News Middle East magazine launches

BNC Publishing has debuted Hotel News Middle East magazine across the UAE. Launched this week alongside the Hotel Show in Dubai, the publication is geared towards discerning hoteliers and will act as a vital resource for industry professionals seeking reliable, current information about the region’s burgeoning hospitality space. Covering the latest industry news and analysis, More Info »

Architectural Digest to launch in the Middle East

Architectural Digest is set to launch in the Middle East in Spring 2015, announced today by Jonathan Newhouse, Chairman and Chief Executive of Condé Nast International. Published under license agreement with Arab Publishing Partners (APP), a division of ITP Publishing Group, this will be the eleventh edition of the magazine available globally. “Architectural Digest is hugely More Info »

Facebook relaunches Atlas for targeted ads

Facebook has re-launched Atlas – its new ad-serving and measurement platform – allowing marketers to target advertisements across multiple devices. Microsoft sold Atlas to Facebook in 2013 for an estimated $100 million and is offered to advertisers as a way of targeting the social network’s 1.3 billion users. With personal information already used to show contextual More Info »