The finalists for the 2014 MEPRA Awards have been revealed, with the winners due to be announced at the annual gala event on Tuesday November 25, 2014, at the Westin Dubai Mina Seyahi. Among the 16 award categories – which have been split into Sectors & Services, Techniques and People & Agencies – finalists include DABO & More Info »
Creative advertising agency LIGHTBLUE has extended its contract with Sony PlayStation Middle East for a further two years. LIGHTBLUE’s work with PlayStation has ranged from designing print ads to organising its biggest title and hardware launches; including Gran Turismo, Unchartered, DRIVE CLUB and DESTINY, as well as launching consoles such as PS Vita and the More Info »
Bianca Alcaide has been appointed as Coordinating Officer for Continental Multimedia (CMM). Previously a Creative Services Coordinator with Al Tayer Group, Bianca oversaw orders from manufacturers and clients regarding art materials, as well as coordinating with the finance and logistics departments. In her new position, Bianca will coordinate with the PR’s from different brands about More Info »
Instagram has become the latest social network to introduce video advertising. Having launched static image advertising in 2013 and following six month of testing, Instagram now offers ad deals which showcase 15-second auto-play spots. With Disney, Activision, Lancome and Banana Republic being the first brands to test the new platform, Disney has been quick to make More Info »
Mae Cabigas has been promoted to Editor of Read magazine. Prior to joining the publication, Mae was Coordinating Officer for Continental Multimedia (CMM), in charge of distributing material coming in from PRs to all sections of the magazine, as well as overseeing the distribution of complimentary copies received by agencies. In her new role as Editor, More Info »
Saif Haddad is stepping down as Editor of UMEN magazine. Having been with Amman-based magazine since 2009, Saif has overseen all editorial content for the publication and managed a team of 10 contributors, editors and designers, as well as helping to create and approve the promotional campaigns for UMEN magazine’s clients, including photo shoots, special production ads and paid More Info »
TOH PR has been appointed by Vita Coco Coconut Water to handle its PR across the GCC. Established in New York in 2004, Vita Coco Coconut water is currently available across 13 countries, with a 91 percent and 60 percent market share in the UK and US respectively. Vita Coco recently entered the GCC market More Info »
Andrew Chupeau has joined DPQ Communications as Communications Director. Andrew brings both in-house and agency side corporate communications experience, having worked across various industry sectors including Abu Dhabi Airports Company, Novartis, Ernst & Young and Singapore Tourism Board. As Communications Director, Andrew will be responsible for the overall strategic direction of DPQ’s clients, as well More Info »
Dentsu Aegis Network has appointed Koji Watanabe as Managing Director of newly launched advertising agency, Dentsu MEA. Reporting to Michael Nederlof, CEO of Dentsu Aegis Network MENA, Koji will take charge of account and product management for Dentsu’s clients in all 54 MEA markets and aim to employ the global network’s synergies within the region. More Info »
Avantgarde, the international communications agency, has appointed Elena Maralskaya as the new Managing Director of its Dubai-based branch. Elena joins the team with over 25 years of business experience in the Middle East as well as Eastern and Central Europe, bringing to her new position a successful background in brand marketing and automotive industries. “Avantgarde More Info »