Yahoo is to buy programmatic video platform, BrightRoll, in a deal worth $640 million. According to an official blog post, the acquisition will accelerate Yahoo’s strategy to focus on search, communications and digital content through growth in mobile, social, native and specifically video advertising. With the acquisition to close in the first quarter of 2015, More Info »
Seawings, the Middle East’s seaplane tour operator, has appointed airline and tourism management agency AVIAREPS as its representative across the GCC, China, Japan and the US. The appointment was made as Seawings seeks to firmly establish and broaden its brand, sales and public relations outreach among GCC residents, as well as visitors from Far-East Asia More Info »
Farah Banani has joined the Lyla Loves Fashion blog team as Brand Manager. Farah has previously worked as Account Manager at LOWE MENA, handling clients such as ADTV and MAF, and most recently acted as a creative services freelancer. In her new position with Lyla Loves Fashion, Farah will take care of all partnerships, collaborations More Info »
Coco Collection has appointed Memac Ogilvy Public Relations (MOPR) as its agency for the UAE. Created in 2007, the Maldives-based luxury resort was formed as a subsidiary of Sunland Hotels & Resorts, and is fast becoming a premier luxury resort brand with a collection that includes Coco Privé, Coco Resorts: Retreats and Coco Palm. Responsible for More Info »
Seven Media is now the retained agency for Al Ghurair Retail’s fashion and beauty brands. Following the expansion of Seven Media’s lifestyle division, the team – headed up by Lifestyle Director, Hollie Thomson – will now represent PreNatal, Springfield, Boux Avenue, Triumph, Morgan De Toi and The Face Shop. “Just last week, we ran a More Info »
Rickson Lucas has joined Saffron Media as Business Development Director. Rickson brings with him a wealth of experience having spent the previous decade with ITP Publishing Group, most recently as Sales Director. In his new position, Rickson’s responsibilities will revolve around commercially growing Filmfare Middle East and Femina Middle East magazines, as well as ensuring More Info »
BPG | bates, the Dubai-based advertising, design, events and activation agency, has appointed Kevin Jones as its new Strategic Planning Director. Kevin joins from Havas Worldwide Middle East, where he has been Strategic Planning Director since 2008. He will now work across all BPG | bates accounts, with a special focus on new business and More Info »
Aby Thomas has joined BNC Publishing as Managing Editor of Entrepreneur Middle East. Aby joins the team from ITP Publishing, where he was previously Editor of Facilities Management Middle East, and prior to this was a freelance journalist based in New York. As the new Managing Editor, Aby will liaise with the publication’s Editor-in-Chief, Fida More Info »
The 2014 edition of the OMD Predicts conference will focus on the aggregation of the three most fundamental trends transforming the practice of marketing. The sixth in the series of events designed to help marketers and media professionals future-proof their strategies, OMD Predicts will explore the way innovation, content and technology are reshaping marketing. Scheduled More Info »
expose-communications has won the account to represent The Happy Box across the UAE. Established in 2014, The Happy Box offers monthly themed and educational activity boxes filled with fun surprises aimed at children and adults alike. Offering a variety of packages, these can be ordered online and delivered straight to your door. “The team and More Info »