Memac Ogilvy has appointed multi-award winning creative talent Paul Shearer as the group’s new Chief Creative Officer (CCO). Shearer brings 25 years of experience in advertising to his new role and will be based in Memac Ogilvy’s Dubai office. “Paul’s record speaks for itself and we are confident that he will drive our group forward More Info »
Digital advertising intelligence company Exponential Interactive has revealed its results of the research conducted into what people in the Middle East’s choice of mobile phone brand says about them, and how this can be used for marketing and advertising techniques. Exponential Interactive conducted an analysis of the anonymous online behaviour of 1.1 million people in More Info »
Google has launched a new service, which allows users the option to pay to prevent advertisements appearing on sites. Known as the Google Contributor, it enables users to subscribe as little as one (US) dollar per month to avoid ads popping up whilst browsing online. Users can choose to subscribe between $1 and $3 each More Info »
AllDetails Middle East has been appointed as the regional PR agency for world-renowned tea company Twinings. With its head office in Dubai, AllDetails Middle East offers its services to a wide range of regional and global brands, and will now represent Twinings across the Middle East. “We are pleased to officially announce that AllDetails Middle More Info »
Apple is partnering with a number of ad tech companies to bring programmatic buying to iAd, Apple’s mobile ad network. Allowing advertisers to automate ad buys and reporting across 250,000 iOS apps, Apple’s new partners include MediaMath, The Trade Desk, GET IT Mobile, Accordant Media, AdRoll and Adelphic. Apple has released an updated API for More Info »
The winners for this year’s Effie MENA Awards have been revealed. Taking place on Wednesday November 19, 2014, at The Meydan Hotel in Dubai, approximately 1,500 invited guests attended to celebrate the campaigns, advertisers and agencies that have had the most measurable impact over the past 12 months. The Effie MENA Awards 2014 was expanded More Info »
Team TMN get a taste of the high life when trying out the latest afternoon tea in downtown Dubai…
We catch up with Wissam Ezzeddine to discuss the outcome of The Big Entertainment Show 2014…
With the invasion of real-time social media, has the popularity of blogging come and gone?
Allie Holmes discusses PR brand reputation and being selective when it comes to clients…