Google has undergone a complete revamp of its DoubleClick Verification to help marketers protect their brands, budgets and give advertisers more control over where their ads appear online. Originally launched by Google in 2012, DoubleClick Verification integrated into the DoubleClick Digital Marketing platform as a natural extension of campaign workflow, protecting brands and giving advertisers More Info »
Dubai-based PR, marketing and design consultancy, BR Communications, has been named the ‘Best New Business in 2014’ during the SME Stars of Business Awards held at the Madinat Jumeirah in Dubai. The annual event, organised by CPI Media Group, recognises the most outstanding SMEs in the GCC region through 22 categories. Currently in the UAE, More Info »
Facebook has added new buying, creative and targeting options to its mobile app ads. From this week, advertisers will be able to buy Facebook mobile app ads with highly predictable reach and frequency, allowing advertisers to boost awareness whilst controlling how often someone sees an ad. According to the official blog post from the social More Info »
Maddi Glendinning has joined the team at Harper’s Bazaar Arabia as Features Writer. Having been with ITP Publishing since the beginning of this year, Maddi was most recently Lifestyle Editor/Sub Editor at Grazia Middle East, Grazia Bahrain and Grazia Luxury. In her new position, she will cover content across fashion and beauty for the Middle Eastern edition of the More Info »
As of January 2015, Ralf Bissinger will succeed Alexander Eftimov as Sales and Marketing Director for BMW Group in the Middle East. Ralf brings considerable expertise to the Middle East, with more than 25 years of experience with BMW Group. Since 2010, he has been Sales and Marketing Director for BMW Group Thailand and was More Info »
AOL has acquired Vidible, an independent cross-screen video management and exchange platform for digital media. Headquartered in Bellevue, with additional offices in New York City and San Francisco, Vidible allows content creators to expand the distribution reach and monetisation options of their video content, while publishers are given the option to source and manage content, More Info »
The publication of Good Housekeeping Middle East is officially being brought to a close after the December issue. Launched December 1, 2011, Good Housekeeping Middle East has brought the latest tried and tested advice on fashion, beauty, food and home from across the region. Backed by the Good Housekeeping Research Institute and Good Housekeeping Seal, More Info »
Celia-Jane Ukwenya has taken on the role of Acting Fashion and Beauty Director at Harper’s Bazaar Arabia. With extensive experience across the fashion industry, Celia-Jane previously held the positions of Fashion and Beauty Editor at L’Officiel Middle East as well as Contributing Fashion and Beauty Editor for Velvet magazine. Most recently, Celia-Jane has contributed on More Info »
HOT Media is set to publish the official magazine of Atlantis, The Palm. With the debut issue scheduled for the first quarter of 2015, the luxury-focused magazine will be the exclusive in-room publication of the hotel and its forthcoming residences. The magazine will be published quarterly and have an initial print run of 20,000 copies, with Chinese More Info »
PR and communications agency Hotwire and Active PR have announced the launch of the first Digital Trends Report 2014 for the Middle East region. The first dedicated Digital Trends Report for the Middle East comprises of eight key trends for the region when it comes to digital communications, with this year’s theme for the report More Info »