Abu Dhabi Media lands Euro & World Cup deal

CAA Eleven has agreed a media rights package with Abu Dhabi Media in respect to the newly centralised European Qualifiers, which will begin in September 2014.

“We are pleased to welcome Abu Dhabi Media on board as a broadcast partner of the European Qualifiers,” UEFA commented in a statement. “The AD Sports channels represent a great platform to ensure exposure for national team football. We are looking forward to working together to make the European Qualifiers a great viewing experience for football fans across the region.”

The AD Sports branded channels will ensure wide and comprehensive coverage of the European nations’ qualification matches to UEFA EURO 2016 and 2018 FIFA World Cup, across the MENA region. All matches will also be available via the super.ae branded Internet and mobile applications.